Think back to who invited you and how. What peaked your interest and made you come see what HBA was all about? That is a good start!
A Key to this is to show how the HBA network structure and successes shown week after week at our meeting proves that new & untapped business will be generated. Where else will they get a sales team working for them at such a low cost?
So how do we invite? Here is a proven example of an invitation statement:
“John, I am working with a great group of business people who are looking for a __ (insert occupation) to give business to. Would you like to come meet my colleagues?”
Or maybe by showing a benefit:
“Would meeting XXX(number} of local business people benefit you?” If yes .. .follow with … “I am a member of a business group and as a member I can bring a guest. The meeting is on Thursday at 7am. You’ll be able to introduce yourself with your company and even hand out your business cards. What type of people are you looking to meet?” … Maybe some fit
perfectly or just closely where you can say … ” We have __ as a member and I look
forward to introducing you and arranging a get together with you with them”.
It is important to point out the following:
• Your potential guest will see a value in meeting the members of HBA
• They will get to promote their business to others
• You are ready and willing to arrange One-on-One meetings
• Proves beneficial to all parties involved
Another successful time to invite guests is to support the HBA member making the 1 O Minute Presentation on any given week. That connection is a great way to start a
relationship that breeds success, especially if the speaker is within your guest
Occupational Point of Influence.
Make sure your guest is prepared:
- You and your guest should arrive at 7am to allow time for introductions to the group.
- Your guest should know that they should be prepared to do a quick commercial for themselves.
- Prepare your guest ahead of time with how the structure works at the meeting.
- Encourage your guest to bring business cards to share with the group.
- Make pointed introductions for guests OPl’s as well.
- Follow up with them after to see if they found the meeting helpful and let them know they can visit again.
- Don’t be discouraged if membership doesn’t fit your guest, they could always
consider being a sub if they cannot or don’t wish to come weekly, this could be a
good fit for a small business or one person a show.