Business networking will allow you to directly create awareness with others of new products or services that you have to offer. Or keep abreast business opportunities going on in your town or area. A network can also provide you with professional mentors or contacts who might be able to assist you with problems you might need help with.
For example, if your business needs the services of a bookkeeper, accountant, or lawyer you may find the ideal candidate through a network referral. If your business needs to improve its marketing you may be able to find that idea marketing expert through networking channels.
Networking is ideal for expanding your knowledge by taking advantage of the viewpoints and prior experience of others. For instance, if you are thinking of venturing in to a product or service, you may be able to get some valuable advice from others in the group on how best to roll it out or market it.
Networking builds awareness of who you are and the services you provide.